Quality and relevance are what will position you and your organization as an authority. It will also compel people to read, link to and share your pages. Google and other search engines love that. It signals to them that serving your pages in their search results will help them deliver value to their visitors.
Most Search Engine Optimization, SEO, experts will tell you of the importance written content plays in being found and positioned on google and other search engines. The wording on your website is what let’s google know what your site is about and if it should be served up when people search for related keywords. The timing, originality and quality of website content writing is increasingly important.
Experts generally recommend between 250 and 800 words per page of written content in order for your site to compete with others to be found on search engines. You can think of a 250 word page as minimal, a 500 word page as acceptable and a 800 word page as competitive. Some of the pages on your site will likely not require many words or be better off with only a few words.